For online merchants
The platforms automate their side. Not yours.
German online retail grew 3.2 percent in 2025 while Temu, Shein and AliExpress grew 27.2 percent and took around 30 percent of the entire market's growth (bevh). Over 70 percent of merchants engage with AI, but only 9 percent see a measurable revenue effect (Shopware 2026). The difference is not the tools. It is that the expensive processes run across systems, and there no platform feature delivers.
30 minutes, no obligation. German or English.
27.2%
growth of Temu, Shein and AliExpress in 2025, against 3.2 percent for the total market
bevh annual press conference, January 2026
9%
of merchants see a measurable revenue effect from AI, while over 70 percent engage with it
Shopware merchant survey 2026
€17.70
per return paid by small senders in the Bamberg cost survey, against €5.18 at large senders
University of Bamberg returns research (data year 2012)
The gap
Shop systems automate product texts. Your expensive processes run across systems.
Shopware AI, JTL's extensions and the marketplace listing generators are good and mostly already paid for; use them first. But the service inbox, returns and compliance fields run across shop, merchandise management and three marketplaces, and there no platform feature delivers. That integration layer is what we build.
A service inbox that answers from your data
Order-status inquiries answered automatically from the data already sitting in merchandise management and shipping, everything else drafted for sign-off. In the 2025 Digital Commerce Report a third of German respondents complain about service problems and nearly 40 percent regularly reach nobody; being reachable is a competitive feature now.
Returns, automated at the edges
Return-reason capture and triage, status communication, restocking, and preventively the product-data quality, since wrong expectations are the classic return driver. The cost gradient is structural: small senders paid €17.70 per return where large ones paid €5.18.
Compliance fields, checked before the marketplace does
A system that checks every listing against the mandatory fields of product-safety, accessibility and packaging rules across every channel and reports the gaps before a marketplace suspends the listing.
Connected workflows in the tools you own
JTL, Shopware and the marketplace APIs already sit in your business. The 2026 lever is integration work between them, not another feature subscription, which is exactly the pattern we found across ten industries.
The treadmill first
Eighteen months of new duties, handled as data
Hardly any industry got as much compliance upkeep loaded on in eighteen months, and every duty is field care per item and per channel. Exactly that makes it an automation case.
GPSR on every single listing
Since December 2024 the product-safety regulation requires manufacturer details, a responsible EU person, warnings and a product image for every single listing, technically enforced by the marketplaces.
BFSG, with the exact exemption
The accessibility act applies to B2C shops since June 2025. Exempt are only service providers with under ten employees and at most two million euros in revenue, and only both together. Most real shops fail at least one of the two bars.
Art. 50: chatbots yes, product texts no
From 2 August 2026 a service chatbot must identify itself as AI, and a note in the legal page does not suffice. Ordinary AI-generated product texts, despite the stubborn rumor, do not need labeling; the duty covers chatbots and deceptively realistic media content.
PPWR on top of LUCID
From August 2026 the packaging regulation PPWR adds conformity duties on top of the existing LUCID packaging registration, again per item and per channel. Structured product data is the only way this stays maintainable.
How it starts
Same engagement, firm-specific scope
Intro call
Free
30 minutes on your firm's bottlenecks. About a third of these calls end with the advice that AI is not the right tool yet.
Process audit
from €2,500 · credited to the implementation
We map where the hours actually go, from intake to deadline board, and rank the use cases by payback. You get a shortlist with expected effort, not a slide deck.
Implementation
Fixed fee, named in your proposal
One process at a time, live in your daily business in 2 to 4 weeks, with your team trained and a sign-off step wherever client data leaves a draft.
Fair questions
What online merchants ask us first
We already use Shopware AI or JTL's extensions. Is that not enough?
Use them; they are good and mostly already paid for. But they automate single steps, above all product texts. The Shopware survey's gap between 70 percent engagement and 9 percent measurable effect exists because the expensive processes, service, returns, data care, run across systems. That is integration work, and that is what we do.
Is it true that 30 to 40 percent of inquiries are where-is-my-order?
That is a vendor number; no independent German study exists, and we say so plainly. What is solid is the customer side: a third complain about service problems and nearly 40 percent regularly reach nobody (Digital Commerce Report 2025). The lever works either way: status questions answered from your own shipping data, the rest drafted for sign-off.
Do AI-generated product texts need labeling?
No, even though the opposite circulates stubbornly. The labeling duty of Art. 50 covers chatbots, which must identify themselves as AI from 2 August 2026, and deceptively realistic media content. Ordinary product texts are not covered.
Does the accessibility act apply to our shop?
Probably yes. Exempt are only service providers with under ten employees and at most two million euros in revenue, both criteria together. Whoever clears one bar but not the other is in scope, and checking your own mandatory fields is something we automate.
What does it cost?
The audit starts at €2,500 and is credited in full against the implementation. Implementations are fixed-fee. For market context, we published what AI automation actually costs, with sources, on our blog. Read the article with all market prices.
Your side will not automate itself
A 30-minute call is enough to tell whether your shop has an automation case. If it does not, we say so.